Whip out page six of the Business section of today’s Irish Times folks, and you’ll find a lovely article about Auctomatic. For those of us who aren’t subscribers (why do the Irish Times do this? Beats me.), Patrick’s posted a screenshot here.
</shameless self promotion>
July 14, 2007 at 1:34 am
Just curious if it was difficult to get into a “local” paper, and how much benefit you saw online (early signups on your website, or whatever)? Do you think traditional media is useful for startup press? (I’m sort of our PR guy.)
July 14, 2007 at 1:50 am
A blogger called Damien Mulley (mulley.net) put us in contact with a guy at the Irish Times, who seemed pretty happy to write about us. I think traditional media can be underestimated for a site - the ones who do vist are more interested (they’ve gone to the effort) and will stay around longer than your average TechCrunch user :)
July 16, 2007 at 10:14 am
It all depends on the market and country. For Ireland the press are stil wary about tech since the last bubble but more business style papers cover tech a bit more. For Ireland it is hard to get into the papers unless your company is making x millions and employs y dozen people. However, a print story will get you far more attention than that of a website. Paper still rules in Ireland. You’d find too a mention in one paper will have other papers ring you to do the story too as well as radio stations. In the states I would think a mention on a site like Techcrunch would get the attention of a lot more people in the tech business than a print pub. Though it is still nice to get mentioned in the NYT or WSJ